Adding data

Lets you select a specific geography depending on your subscription, e.g. a postal area, postal sector.

A standard geography is one which is pre-built for Location Analyst (for example, in the UK: Countries, Postal Sectors, Nielsen Regions and Electoral Wards etc), and not one which you have created yourself.

Adding a standard geography to the map, creates a layer under the Standard Geographies category in the Layers panel.

Lets you select a geography which you previously saved when you created a report, or when you created a catchment via the Mapping page (Catchments > Create Catchment) or the Manage Data page (Create Catchments - Status > Create Catchment). These can be selected by navigating to the appropriate folder and item under the top-level folder called My Saved Geographies.

You can also add a saved geography which has been shared with you by a colleague using their Location Analyst account. These can be selected by navigating to the appropriate folder and item under the top-level folder called Geographies Shared With Me.

Adding a saved geography to the map, creates a layer under the Saved Geographies category in the Layers panel.

Lets you add a specific file which you have previously imported into Location Analyst such as a data file containing competitor locations or lists of locations of your customers.

If you chose the option to append one or more subscription-dependent segmentations to your imported file, you will be given the option to apply a Single Colour or a Preset Theme to the points if you change the style of the layer.

Adding an imported file to the map, creates a layer under the Imported Data Files category in the Layers panel.

Lets you select the data for a segmentation to which you have subscribed, e.g. in the UK, Mosaic UK 6, and also competitor location databases such as ShopPoint – Retail Locations and CGA – Licensed Premises.

Adding segmentation points to the map, creates a layer under the Segmentation Layers category in the Layers panel. Similarly, adding competitor locations to the map, creates a layer under the Competitor Data category in the Layers panel.

Lets you add a custom variable that you have previously created, or one to which you have a subscription. Custom variables can be selected by navigating to the appropriate folder and item under the top-level folder called Custom Variables and then the subfolder called My Saved Variables.

You can also add a custom variable which has been shared with you by a colleague using their Location Analyst account. These can be selected by navigating to the appropriate folder and item under the top-level folder called Custom Variables and then the subfolder called Variables Shared With Me.

Adding a data variable to the map, creates a layer under the Standard Geographies category in the Layers panel.