About the Home page

When you have logged in to Location Analyst, the Home page is displayed containing menus, help text, and other useful information. Click on the image below to view an example.

Main menu

The main menu is a column of 5 icons which is displayed on the left-hand side of the page, and let you access the following sections:

Icon	Section	Purpose
	Home	Displays the Location Analyst Home page.
	Reporting	Displays the Reporting page which lets you: view the 5 report categories available in Location Analyst, and the report types to which you may have access based on your subscription and selected data vintage; view sample reports for each report type (even those to which you have not subscribed) to give you an insight into what the report contains; run a wizard to generate a report for any of the types to which you currently subscribe; view the status of the last 5 reports you have generated, and download the report onto your computer; manage all reports you have created and stored on the system (including the last 5).
	Mapping	Displays the Mapping page containing the map of your region. As well as zooming into and and out of the map and panning in any direction, the Mapping page also lets you: go a specified location on a map using an address, place name, postcode or DPID; export the current view of map as a PNG image file, or a shapefile, or points in a catchment; change the presentation of the map (road view, satellite view, or a hybrid of the two); add and view your reports or data on a map, including catchment areas; draw or create catchments on the map, including combining bricks to create a catchment; use a Layers panel to edit and manage the layers that you have added to the map; display and interact with labels on the map, including going to a specific Mosaic Group or Type using a hyperlink to the Segmentation Portal, and have subscribed to it; display a Debug panel on the top of the map which provides useful information about the extent of the map; that lat/long of the current position of the mouse pointer; and hyperlinks to useful documents such as the license agreement and privacy policy.
	Data	Opens the Manage Data page which lets you: manage and share saved geographies, including creating and renaming folders in which the saved geographies are located; create single and multiple catchments from postcodes or DPIDs, or lat/long coordinates; manage and share your saved custom variables, including creating and renaming folders in which the saved custom variables are located; create custom variables by selecting and aggregating two or more variables from a single group; import files containing data which identifies the locations of places like business outlets, or the addresses or locations of your customers, or which define your business catchment as a brick geography such as postal sectors used to categorise the area into sales regions or distribution zones, or a brick variable which can used to identify sales hotspots or high penetration of your customers; import shape files which can be used to define areas and catchments that you want to display on the map via your saved geography area; upload your company logo so that it can be added in the header of the reports you generate.
	Help	Displays this Location Analyst Education Portal in a new window.

If you move your mouse over the > icon at the top of the main menu, the menu expands to display the name of each icon. Moving your mouse away from the menu causes it to revert to its default size and hide the name of each icon.

Region selection menu

The region selection menu is a drop-down list which displays all Location Analyst regions or countries (such as United Kingdom, Australia, and New Zealand) to which you have access. You can use this menu to select a different region without having to log out. If you only have access to one region, then this menu is not available. This menu is only available from the Home page, and not from any other Location Analyst page.

Link to Seg. Portal

If you have subscribed to the Segmentation Portal, you can use the Go to Segmentation Portal link at the top of the page to display the MyPortal page of portal without the need to log in. The link displays the portal in a new tab or window. The portal which is displayed is the same as the Location Analyst region you have currently selected. For example, if you have selected the United Kingdom region, the link will go to the Mosaic UK Segmentation Portal.

If you have not subscribed to the Segmentation Portal or your subscription has expired, clicking on the Go to Segmentation Portal link will display the Login page of the Segmentation Portal. In this instance you will be required to subscribe or renew your subscription if you want to continue.

User menu

The user menu is a drop-down list which displays options for changing your password; changing your settings; and logging off.

Hyperlinked portal panels

At the top of the Home page, but below main header, is a group of 5 hyperlinked portal panels:

• Investigate an Area – provides a summary of the benefits using the report types in this report category. Clicking on this panel displays the Reporting page with the Investigate an Area report category selected.
• Map Your Customers or Locations – provides a sumary of how to map your customers or locations by importing a data file defining their location. Clicking on this panel displays the Manage Data page, to provide you with quick access to the Imported Data Files section found towards the bottom of the page.
• Evaluate Your Customers – provides a summary of the benefits using the report types in this report category. Clicking on this panel displays the Reporting page with the Evaluate Your Customers report category selected. N.B. This category may not be populated with any report types depending on your region, data vintage and subscription.
• Understand Your Customers – provides a summary of the benefits using the report types in this report category. Clicking on this panel displays the Reporting page with the Understand Your Customers report category selected.
• Assess Area Potential – provides a summary of the benefits using the Assess Area Potential report type. Clicking on this panel displays the Reporting page with the Analyse Mulltiple Areas report category selected, and where the Assess Area Potential report type can be found. N.B. The Analyse Mulltiple Areas report category may not be populated with any report types depending on your region, data vintage and subscription.

Help? panel

The Help? panel provides contact details where you can get support about Location Analyst, e.g. if you are having problems using it.

Further information panels

Other panels provide other further useful information about who to contact if you have any questions; details about if you want to do more with Location Analyst and extend what is currently available in Location Analyst; and details of the other data you can access.

Hyperlinks to ancillary pages

At the bottom of the Home page, and every other page except the Mapping page, is a row of 4 hyperlinks:

• License Agreement – displays a page giving the Location Analyst Client License Agreement which states the terms and conditions you agree to accept when using Location Analyst. You are advised to read this agreement carefully before you use Location Analyst.
• Cookie Policy – displays a page giving the details of how we use cookies within Location Analyst, and how you can reject and delete these cookies.
• Privacy Policy – displays a page giving the details of the data processing practices we carry out when you use Location Analyst.
• Software Licences – displays a page giving the details of all third party licence agreements that we have used within Location Analyst, and legally obliged to reproduce.

Below the row of hyperlinks is the copyright statement, software version, registered address and trademarks.

Note: On the Mapping page the row of hyperlinks; copyright and copyright statement, software version, registered address and trademarks are contained within the Debug panel. This is to maximise the available space for the map.

E: emsukhelpdesk@experian.com
T: +44 (0)115 968 5099