Understand Your Customers

Overview text about the dashboard and its use; target and base values; and controls associated with the selected area. This is followed by information presented on 2 tabs:

Segmentation

• Top 3 Groups for the segmentation with tooltips proving the target population and percentage and rankings for two key variables;
• Profile chart (target vs base) for all Groups within the segmentation;
• Percentage, index or penetration chart for all Groups within the segmentation with tooltips providing a one-line description and the key features of each Group.
• Top 6 Types for the segmentation with tooltips proving the target population and percentage and rankings for two key variables;
• Profile chart (target vs base) for all Types within the segmentation.
• Percentage, index or penetration chart for all Types within the segmentation with tooltips providing a one-line description and the key features of each Type.
• Interactive map showing postcode points (coloured by the top Groups/Types) where the people live within your target area.

Raw Data

• The target, base, index and penetration figures that are used for each the charts shown on the Segmentation tab given above;